top of page

Congrats! You've found our Creative Brief!

We've been publishing greetings cards for over 30 years and are the UK's no.1 humour publisher.
We supply better-known high street stores and supermarkets such as Tesco, Asda, Sainsbury's, Clinton's and WHSmith to name a few, as well as lots of independent stores.

This brief will tell you a little bit about Emotional Rescue, how we work and how to submit ideas/artwork to us. If you have any questions once you have read through this brief, please do not hesitate to contact the Creative Team.

Here's a little about some of our hilarious ranges you can write for...

Our ranges


The instantly recognisable range sets the standard for retro humour and remains the consumers' number one choice. Its iconic black and white retro presentation, 'signature' font style, combined with strong, contemporary humour, has ensured this popular brand has not only stood the test of time but continues to go from strength to strength.

Face Ache

A more traditional-looking humour card. Face Ache continues to have everyone giggling with strong, commercial humour and highly appropriate subject matter. The range consists of page 3 punchlines, jokes, poems and tall tales.

Virtual Safari

Virtual Safari takes a walk on the wild side of humour. The strength of this range is a combination of enhanced animal images with satirical jokes, pulling animals into the human world, it literally has everyone roarrrrring!

Norbert & Val

Cheeky and fun based around Norbert, Val and their family. Everyday life with topical, commercial jokes adds to the success of this range.

Spoken In Jest

This text-driven range is full of funny quotes, slogans about friendship, ageing, drinking, hobbies...and anything else we all relate to. It's straight-talking with a mix of bright colours making it a real fav with our customers.